Moreland City Council and Positive Charge

Moreland City Council has a long standing relationship with Positive Charge and its parent organisation, the Moreland Energy Foundation Ltd (MEFL).  MEFL’s vision is that Moreland will be: 'An active, inspired community tackling climate change with sustainable energy solutions."

Positive Charge is currently working with a trusted supplier and Moreland households on a great bulk buy scheme.

Positive Charge is a social enterprise from MEFL, which aims to provide the same community service that Moreland has benefitted from, to other councils areas and communities. Positive Charge benefits from the 14 years of experience of MEFL, with a fresh twist. As such Moreland City Council has supported Positive Charge since before its inception!

Positive Charge has delivered workshops for members of the community and council staff. We have also attended local community festivals, where we met and helped many local residents.

Positive Charge will continue to provide up-to-date and impartial energy efficiency and renewable energy advice and one-to-one support for the households, businesses, schools and council staff. So, if you are a Moreland resident, business owner or staff member at Moreland City Council and you need help managing your energy usage then please call us and/or sign up to our monthly e-news.

Positive Charge supports the delivery of Moreland Council’s Zero Carbon Evolution program, with a focus on encouraging the uptake of solar.

About Moreland

The City of Moreland lies between 4 and 14 kilometres north of central Melbourne.

It is bordered by the Moonee Ponds Creek to the west, Merri Creek to the east, Park Street to the south and the Western Ring Road to the north.

The City of Moreland covers the suburbs of:

  • Brunswick
  • Brunswick East
  • Brunswick West
  • Coburg
  • Coburg North
  • Fawkner
  • Glenroy
  • Gowanbrae
  • Hadfield
  • Oak Park
  • Pascoe Vale
  • Pascoe Vale South

Small sections of the suburbs of Fitzroy North and Tullamarine are also located in the City.

The Moreland Profile covers social demographics from the 2011 Australian Bureau of Statistics Census of Population and Housing.

The enumerated population (those counted on census night in Moreland) was 147,244. However, the estimated resident population count (an estimate that accounts for people not counted in the census) is 160,089 (as at 30 June 2013).

Some of the key differences between the City of Moreland and the Greater Melbourne area are:

Country of birth

Moreland had a larger percentage of residents born overseas (33.8%) and a smaller percentage of Australian born residents (60.1%), compared to the Greater Melbourne area.

The top 10 countries of birth for residents in Moreland (excluding Australia) are Italy, India, Greece, United Kingdom, Lebanon, China, New Zealand and Turkey, Pakistan and Nepal.


Moreland has a large percentage of residents who speak a language other than English at home (39.4% compared to 29.1% for Greater Melbourne), and a small percentage of residents who speak English only at home (55.2% compared to 66.3% for Greater Melbourne).

The top 10 languages spoken at home in Moreland (other than English) are Italian, Arabic, Greek, Turkish, Mandarin, Urdu. Nepali, Vietnamese, Punjabi and Hindi. 


A larger proportion of Moreland residents professed a religious affiliation (69.2%) than the Greater Melbourne area (68.4%), and a smaller percentage that stated they had no religion (22.8% in Moreland, compared to 23.5% for Greater Melbourne).

The main religions represented by Moreland residents are Catholicism (32.5%), Islam (9.3%), Orthodox (7.0%), Anglican (5.4%), Hinduism (2.4%), and Buddhism (2%). Moreland has significantly larger percentages of residents who nominated Catholicism (32.5%), Islam (7.9%) and Orthodox (9%), compared to the MSD (27.3%, 3.6% and 4.0% respectively).


Larger percentages of Moreland residents (22.8%) used public transport to get to work than the Greater Melbourne average (13.8%). There were also a larger percentage of bicycle commuters in Moreland (4.9%) compared to Greater Melbourne (1.3%).

Moreland residents also have much lower rates of car ownership than the MSD. 14.1% of Moreland residents stated that they did not own a vehicle, compared to 9.0% of the Greater Melbourne area. A further 41.3% of Moreland households stated that they owned only one car compared 33.9% of Greater Melbourne.

Indigenous history of Moreland

The Woi wurrung people occupied 12,000 square kilometres in Victoria and it is estimated there were about 1700 of them in the years before white settlement divided into four clans (land-owning groups).

The Woi wurung people

For most of the year, the Woi wurrung lived in groups of between twenty and fifty people. They assembled as a clan or larger group only a few times a year to have celebrations or conduct business. Food resources did not allow large gatherings too often or for too long. During the rest of the year the groups moved around their own territory looking for food. In summer they went to the coast and river flats. In winter, they sheltered in the hills from the wind and rain.

Heads of families carefully planned group moves according to the season. Each day was a food quest: hunting kangaroos, emus and possums, catching fish and eels and gathering edible plants. On good days when there was plenty of food, groups spent about four hours collecting and preparing food. The rest of the day was spent talking, sleeping and story telling. Aborigines were not farmers – they had no need to be. There was plenty of food to be hunted or gathered.

The Woi wurrung had a religious relationship to their land, participating in corroborees and sacred ceremonies on Merri Creek. They played games too – wrestling, throwing boomerangs and playing 'Mamgrook'. Two sides played this ball game. A round ball made of rolled possum skin tied up with kangaroo sinew was kicked high in the air.

Meeting places for the Woi wurrung

Merri Creek was a meeting place for the Woi wurrung  and three other cultural language groups. There was enough food for up to a thousand people for several weeks. The meetings were for social contact, ceremonies, marriage, deciding issues in tribal law and trading axe heads, reed spears and possum skin cloaks.

Settlement and the Woi wurrung

The settlement of the area around Melbourne in the 1830s was a disaster for the Woi wurrung . The Aborigines died from western diseases – small pox, fever, ulcers, syphilis and dysentery. The growth of the white population and building of houses and towns meant that bird and animal life moved north because the land was taken over by sheep and cattle. Sheep ate the plants and trampled food and water resources. Lack of food, accidents, alcohol and violent incidents with white people killed many. Fewer babies were born because Woi wurrung  were so fearful – their country was theirs no longer.

William Thomas was appointed Protector of Aborigines for Melbourne and Western Port in 1839. His job was to protect, help and support Aborigines. Thomas provided the first detailed census of the Woi wurrung  in November 1839. The total number in 1839 was 209. By 1853 there were no children and only 55 adults, and in 1858 only 33 remained.

In 1859 Thomas accompanied seven Aboriginal men to a meeting with the Minister for lands. They wanted land near the Goulburn River to settle and grow crops. The government agreed to this but was slow to act so the Aborigines settled themselves at Coranderrk near Healesville.

Moreland links


Environment and Waste


Parks and Activities